Are Your Stores in Top Condition For The Public Holidays?

Did you know that shopping ranks as the fourth most popular activity during Bank Holidays?

A staggering 19% of individuals have disclosed their intent to splurge more during Bank Holiday weekends than ordinary ones, constituting a substantial 13 million potential customers!

So, how can you ensure that your stores are primed to capitalise on this surge in spending, with customers poised to swipe their cards? Here are three essential tips to prioritise when conducting your store visit checklist to maximise sales from the influx of eager shoppers.

Visual Merchandising

Are displays arranged to highlight seasonal or promotional items?
Are product placements optimised for maximum visibility and accessibility?
Are signage and banners promoting Bank Holiday deals and discounts prominently displayed?
Are window displays updated to attract attention from passersby?

Customer Service

Are all staff members trained to provide exceptional customer service and product knowledge?
Are additional staff scheduled to accommodate increased foot traffic during peak hours?
Are customer service stations available for inquiries, returns, or exchanges?
Are staff members encouraged to engage with customers and offer assistance proactively?

Checkout Experience

Are all checkout lanes staffed adequately to minimise wait times during peak hours?
Have additional payment terminals or mobile checkout options been set up to speed up payments?
Are staff members trained to upsell or cross-sell complementary products at the point of sale?
Is the checkout area organised and clutter-free to facilitate efficient customer flow?

Try adding these to your store visit checklist before the manic summer bank holiday rush and watch your sales soar.