How 3INA achieved full control of their brand displays in 300 Superdrug stores
3INA is a Spanish-based makeup brand that took the beauty world by storm and made its way onto Superdrug's shelves across the entire UK. They founded their makeup brand with a clear vision in mind: to disrupt the makeup industry and cater to a new generation that embraces makeup with freshness, fearlessness, and inclusivity.
With a strong mission and an unwavering commitment to their values, it’s crucial that their brand is represented clearly and correctly wherever it is available. However, this can be tricky when stocking your brand in third-party stores.
The Challenge
Bringing their vibrant brand to the masses was thrilling, but it came with a challenge: ensuring consistent representation and brand adherence in every Superdrug store. Undeterred, they partnered with CDL Global and assembled an elite team of field auditors ready to conquer the task.
The road to revolution - from pen and paper to digital prowess
The auditors charged into action with traditional pen and paper, but soon discovered the project was too big for old-school methods.
Initially covering 20-30 stores over a few months, the project quickly expanded to encompass over 300 stores with monthly visits, which meant that hard copy reports, paper notes, and individual spreadsheets hindered their ability to collate data efficiently. As their success soared, they knew they needed a game-changer.
Enter Ocasta Review – the digital store visit app that unlocked a new dimension of insights so the team at 3INA could take control of their brand presentation and proactively manage issues before they become bigger problems.
Revolutionising brand management
With Ocasta Review in their hands, the auditors could work wonders with a tap on their phones or tablets!
They swooped into stores, answered questions, snapped photos, and sent off reports in a flash. Their management team could now monitor store visits live and ensure 3INA's promotions, fonts, and products stood tall and perfectly aligned with their brand guidelines.
From chaos to control
Real-time access to data unleashed a world of possibilities. 3INA's team could now spot any issues and dive in for immediate resolution with Superdrug, leaving no room for doubt or delay. This newfound control also ignited accountability among team members, and invoiced hours were validated with ease, fueling confidence in the accuracy of their information.
Flexibility to meet their changing needs
Ocasta Review's flexible app danced to the rhythm of 3INA's needs. As promotions and layouts evolved, the auditors could effortlessly customise questions in minutes, allowing them to gather insights in line with new brand promotions or updates.
The flow of meaningful data fueled their analysis and reporting processes, leaving no detail untouched.
If they weren’t getting enough insight about a particular display, the auditing managers could edit the questions in seconds, and their field team could start collecting the new insights immediately.
Minimising stockist issues, maximising impact
Thanks to Ocasta Review, 3INA's brand blossomed with pristine precision in third-party stores. Control in their hands meant real-time monitoring and accountability like never before. Their displays aligned perfectly with 3INA's spirit, capturing hearts across countless Superdrug stores.
Scaling store visits was now a breeze, with insights captured effortlessly and brand values always on point.
The team soared higher, analysing data and refining displays – a true testament to the boundless power of Ocasta Review and 3INA's journey!
Are you looking for consistency in-store visits to ensure your brand is displayed perfectly?
Uncover the moments that matter and spend your time in-store building an environment that improves the experience customers have with your brand.
Book a demo below to see Ocasta Review in action or visit our store visit page to find out more information.
